CLIO MUSIC AWARD - SILVER WINNER, 2016

Working in conjunction with Miller Coors, LinkNYC, and Shazam the IPG Media lab developed an interactive experience that allowed city goers to get a taste of what different New York city neighborhoods were listening to. LinkNYC’s brand new, free, Wi-fi kiosks displayed a selection of localized, real-time playlists of music that’s was being Shazam’d in the very neighborhoods they’re standing in. Coors Light ads that were displayed along with the playlists encouraged viewers to open the Shazam app on their mobile devices in order to interact and capture these playlists for themselves. 

At the Media Lab we pulled in these localize playlists from a selection of neighborhoods and displayed them to get a more comprehensive view of what kind of music was trending in city. 

PRESS

NYX Cosmetics, a professional makeup brand under the L’oreal Group, prides itself in being extremely involved with it’s expansive community of beauty enthusiasts.  Recently, NYX has opened a series of beauty product stores that, along with supplying NYX products, serve as a platform for a whole host of interactive in-store experiences and crowd-sourced material that's been shared through social media . Here are some of the experiences that I was responsible for designing. 

DIGITAL PALETTE BUILDER

A tool designed to help customers visualize their perfect make up palette. Users select their eye shape, their preferred palette size and can get to work choosing from an entire host of NYX exclusive colors. 

INTERACTIVE TUTORIAL VIDEO PLAYER

Custom, interactive make up tutorial video player. This allows users to navigate through and watch curated video tutorials by community influencers and identify which NYX products are being used in each tutorial.

NYX STORE CMS

Developed the user experience and visual designs for the stores’ content management system.

PRESS

To celebrate the release of their brand new Cookie Layer Crunch bar Hershey’s, in partnership with Vengo (makers of innovative, highly interactive vending machines), offered visitors of NYC’s Radio City Music Hall a fun and unique way to spread some holiday cheer. 

During this campaign, two fully customized Vengo vending machines were installed in the lobby of Radio City Music Hall. Making great use of each vending machine’s 21.5” touchscreen display and forward-facing camera the Cookie Layer Crunch application allowed visitors to snap a selfie and then choose from a selection of whimsical holiday lenses/filters to spice up their shot. They could then send their new festive portrait to their mobile device in order to share their creation with friends and family. As a reward for trying out and sharing the experience users were then treated to a free Cookie Layer Crunch Bar, dispensed by the machine.  

Keepcalm is a mobile application designed to help suffers of social anxiety cope with and gradually overcome their fears. The app utilizes the ideas behind systematic desensitization therapy by providing users with hierarchies of tasks and activities that they can perform in order to slowly get used to situations that cause severe anxiety. 

Users are gently encouraged to advance through and eventually create their own personal lists of tasks that get progressively more difficult as each one is completed. Through a daily check-in system and journal users can record, view and share their progress and feelings with their therapists. To keep the experience motivating and fun an award system rewards users for various accomplishments.

Hungryfr is an online platform, mobile application and physical interface that's designed to expedite and streamline the process of going out for a break (specifically in shared spaces such as university departments and workplace offices). The system allows users to coordinate and join trips out easily and efficiently, thus helping people better manage their social interactions around food and, in turn, strengthening social ties while saving time.

There are two ways to access and use Hungryfr, the online web service and the Hungryfr mobile app. Through both platforms users can create their own “trips”, specifying what they want to go out for and when they’re leaving. Other users have the option to join in on pre-existing trips or to create their own. Trips are viewable inside the web and mobile applications and can be projected on a large physical display board or monitor that can be set up within the space.

Hungryfr is a collaborative effort between Engin Ayaz, Luisa Covaria, Archana Kumar, Sheiva Rezvani and myself. My roles in this project included visual design, UX and UI design, and concept development.

As a member of the Bronycon* design team one of my responsibilities involved a complete overhaul of the convention's wayfinding system. I redesigned the convention map and directories to be visually cleaner, easier to understand, more user friendly and more on brand, aesthetically.

*Bronycon is the world's largest annual convention for fans of the My Little Pony: Friendship is Magic franchise. Each year the convention draws in close to 10,000 attendees.

I created the design for this commemorative "five years of service" pin. The Bronycon* design team had these pins cast in stainless steel and they were then presented to staff members who had worked for the convention for five years or longer.  

*Bronycon is the world's largest annual convention for fans of the My Little Pony: Friendship is Magic franchise. Each year the convention draws in close to 10,000 attendees. 

This box was designed to briefly touch upon the different intentions behind the idea of packaging products. On one side I declare that packaging serves to protect products for the consumer. On the other, I assert that packaging can be used as a tool to deceive the consumer into believing that the product is more desirable than it really is.

Redesign of Alpo’s “Chop House Originals” line of canned dog food. This design features a much more refined aesthetic and an easy to follow color system to help identify each flavor.

An ancient Egyptian figurine package design that mimics the shape of a cartouche. This particular box features Anubis, god of the ancient Egyptian underworld.

The Womens Design Coalition (WDC) was my Senior Degree Project at the Rhode Island School of Design. For this project I was awarded the Tomas Gonda Award for Excellence in Graphic Design. The printed journal's aim was to connect and empower women in the field of graphic design. The publication featured interviews that I had conducted with RISD professors along with well known women designers including Ellen Lupton, Zuzana Licko and Sheila Levrant de Bretteville.

Poster design depicting the process of DNA Replication.

Alice Rawsthorn’s essay “What is Good Design?” is worked into this double-sided brochure that can be conveniently folded up and distributed through the mail.

Vectored Nasa-style badge design.

A selection of various hand drawn illustrations I've created. Some were created using pen and ink, others in Prismacolor pencils.