Cold Caster

This mobile app concept, presented to Miller Coors, lets consumers know when their beer has been chilled to “Rocky Mountain Cold” perfection.

Through an in-box promotion with Coors Light consumers would be provided with a blue-tooth enable can koozie (can-hugger). Once the koozie has been slipped onto a can of it will monitor the beverage’s temperature with the tiny sensors embedded inside of it. 

Through the Cold Caster application users can then pair their koozies with their mobile phones in order to keep an eye on the chilling progress of their drink. As their beer cools the app screen appears to chill as well as it “frosts” over. The user can wipe away the “frost” by simply swiping their finger across the screen.

Once their drink has reached the perfect “Rocky Mountain Cold” temperature the app alerts the user that their beer is frosty cold and ready.